One of the most frequent questions we receive is "How can you sell at these prices, you must be selling inferior product?" Our answer is always "absolutely not!"

You will find in our store the exact same frames and lenses being sold in the "big" mall located stores. But you will pay 50 to 70% less.

We are a "true" Value Optical which means we buy overstocks, recently discontinued frames and we buy in large volume.

We even display over 700 frames!  ANY frame in our store  is included in our pricing. We never limit your selection!

Take a look below at a sampling of the frames you'll find in our store. These frames were pulled directly from the display in the store.

We invite you to stop by anytime, we think you'll be absolutely amazed at the savings you can enjoy!

Many of our patients stop in weekly to see what's new!

Click on any picture to see a larger version


These are representative frames found in our store and as inventories are changing daily these particular frames may not be found the day of your visit. However, frames by these designers and others in varying styles will be found.

We invite you to stop in often and see the amazing selection of quality frames  that we offer. Remember we never limit your selection  - every frame in the store is include at no extra charge.

You'll never get a "bait and switch" at JEMoptical.